3D JOINTS TOOL
CLIENT
Boehringer Ingelheim
LOCATION
Virtual World
Europa
PROJECT
Interactive 3D multi-device infographics, designed to visualize, explore and understand in depth joint structure and pathologies using 3D technology.
BRIEF
Boehringer Ingelheim Animal Health, a leading animal health company, drives veterinary education and clinical innovation through scientific initiatives and advanced digital tools. In the field of joint health, its objective was to facilitate a more visual, didactic and practical understanding of canine anatomy and joint pathologies.
The goal: to provide veterinarians with an innovative resource that would enhance both the specialized training as the communication with the owner during the consultation.
The challenge was to develop a digital tool that could be used in both veterinary clinics and reference centers, adaptable to PC, tablet and mobile. The solution had to allow direct interaction with hyper-realistic 3D anatomical models, provide supporting technical documentation and generate a clear, visual and shareable educational experience for customers.
The solution developed for Boehringer Ingelheim was the 3D Joints Tool application, a 3D digital twin of canine joints based on high-definition images and advanced anatomical modeling technology.
The application allows:
- Exploring healthy joints in detail
- Analyze muscles involved such as rectus femoris, superficial and gluteus muscles.
- Visualize common joint pathologies
- Rotate, isolate and examine anatomical structures in hyper-realistic 3D
- Access technical documentation and training materials
The veterinarian can interact intuitively with the anatomical models, analyze the structures from any angle and use the visual resources as a support during the explanation to the owner.
360º
Interactive exploration of anatomical models
Downloads on android according to independent app tracking data.
Years of scientific innovation at Boehringer Ingelheim
TAILOR-MADE PROJECTS
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