ANTHOGYR SPACE
CLIENT
Anthogyr
LOCATION
Virtual World
Europa
PROJECT
Interactive showroom combining narrative, gamification and immersive visualization to present Anthogyr's services.
BRIEF
Anthogyr, a French company specializing in implant solutions, was looking for an innovative way to communicate its value proposition and differentiate itself in the implant market. digital environment. The goal was to go beyond a conventional presentation and create an online experience that integrates information, training, and product demonstration in an interactive space.
The challenge was to design a virtual space that would bring the surgical excellence and technological innovation that characterize Anthogyr to the digital environment. This environment should allow guided tours, clinical simulations, exploration of surgical protocols, product demonstrations and key activities such as pre-sales, specialized training and presentation of real clinical cases. All this in a fully customizable experience, accessible online and with an interactive narrative that would reinforce the brand's values of precision, reliability and vanguard.
Imascono has developed for Anthogyr a Immersive Virtual Space which turns its value proposition into an interactive and gamified digital experience. The environment integrates specific areas dedicated to implant surgery, prosthetic rehabilitation, digital flow, clinical cases, training campus and portfolio of implants and attachments, connecting technical information, audiovisual resources and interactive experiences in a single digital ecosystem.
The user moves freely through the environment, interacts with the different spaces and accesses content intuitively. The experience incorporates the dynamics of video games for:
- facilitate exploration and content retention
- improve the understanding of protocols and solutions
- support both actions of presale as of advanced training
The result is a digital space that reinforces the perception of Anthogyr as a innovative, precise and clinical excellence oriented brand.
70 years
Experience in the dental sector
Clicks with the digital content of the web space
Different types of interactive content
EXPERIENTIAL EVENT
We transform healthcare events into immersive experiences, using cutting-edge technologies such as VR and AR. Seeking not only to capture the attention, but also to offer learning and direct participation of the attendees.