BAYER KIMCHI!
CLIENT
Bayer
LOCATION
Madrid (Spain)
PROJECT
Interactive photocall with augmented reality that combines visual design storytelling, content strategies and experiences gamified to generate interactions and activate leads.
BRIEF
Going to a veterinary trade show has never been so fun! Bayer was looking for an interactive and attractive solution that would attract all eyes. This is how Bayer Kimchi! was born, a phygital proposal that integrates Augmented Reality technology with creativity, engagement and interaction to enhance booth visits.
Bayer met two of its objectives. Raise awareness about prevention and vaccination. And become in the most visited booth of the entire fair!
An augmented experience fully adapted to Bayer that transformed the interaction with the brand into something memorable, participatory and visually impactful. For this purpose developed this Augmented Reality game in which you had to protect the animals by catching the largest number of viruses. To play, visitors only had to to leave their contact information. A fun way to and effective way to increase the impact of the booth.
30
hours of AR play
hourly departures
registered participants
LOREM IPSUM
EXPERIENTIAL EVENTS
We transform healthcare events into immersive experiences, using cutting-edge technologies such as VR and AR. Seeking not only to capture the attention, but also to offer learning and direct participation of the attendees.