CEVA VELACTIS
CLIENT
CEVA
Boehringer Ingelheim
LOCATION
World Cup
PROJECT
Virtual Reality training and showroom for your veterinary products
BRIEF
CEVA is positioned as one of the three fastest growing veterinary pharmaceutical companies worldwide. Present in 42 countries, with more than 110 representative offices and 13 research and development centers.
Presenting and training on the application of its products is complicated, especially because of the time and travel of its professionals to farms around the world. Imascono, how can we optimize training time and cost?
Together with their sales team and the product and innovation departments we developed this Virtual Reality macro-project. We agreed that a Virtual Training, an immersive experience would be the best way to explain the advantages, uses and correct way to apply this new product.
We simulated a Virtual Reality farm with different gamified challenges, explanatory videos and quizzes to advance in the retention of knowledge about the benefits of Velactis. A multi-language training designed to last less than 10 minutes.
200
professionals participated in the first tests of the training
of veterinarians recognize that experience helps to significantly improve retention of concepts.
Experience translated into 5 languages
LOREM IPSUM
IMMERSIVE TRAINING
Reimagining quality training for the health sector, transforming technical content into enjoyable and interactive experiences that enhance the acquisition of knowledge through Extended Reality.