CHAMPION PETFOODS
CLIENT
Champion Petfoods
LOCATION
Canada
USA
PROJECT
Interactive e-learning platform developed with Articulate 360, compatible with LMS and adapted to more than 6 countries and 4 languages.
BRIEF
Champion Petfoods, an international benchmark in premium pet nutrition, was looking to transform its product training into an immersive, interactive and memorable digital experience.
The company, recognized for its philosophy Biologically Appropriate™ and its commitment to high quality fresh or raw ingredients, wanted to communicate in a more experiential way its commitment to research and traceability. The goal: to educate different audiences on animal nutrition, production processes and the standards that differentiate the brand.
The company was looking for an online educational hub that would unify training, branding and expertise, aimed at its sales force as well as distributors, veterinarians and pet owners, with customized content for each user.
Imascono Health has developed the project in an integral way, from storyboard and instructional design to the final interactive production. Creating a experience segmented in three tours and combining 360º video, animations, multimedia hotspots and gamification.
The participants highlight the clarity and dynamism of the contents, as well as the ease of navigation and interactivity of the modules, The training will be an enjoyable and memorable experience.
The segmentation by type of user allows to offer specific and relevant information for each profile, increasing motivation and the completion rate of the modules.
70%
Of increase in tend handle for modules
Food innovation in the animal world
Countries where Champion Petfoods is present
IMMERSIVE TRAINING
Reimagining quality training for the health sector, transforming technical contents into enjoyable and interactive experiences that enhance the acquisition of knowledge through Extended Reality.