L'ORÉAL PHARMA
CLIENT
L'Oréal
Telefónica Digital Education
LOCATION
Virtual World
Spain
PROJECT
A virtual environment, designed to influencers of the scope pharma, combining rigorous scientific content with training mechanics and gamification.
BRIEF
The project consisted of creating an interactive training course within a gamified virtual space, prepared to train influencers specialized in Pharma with all the technical documentation, resources and protocols prepared by L'Oréal's dermatological team for its correct dissemination and communication to end users.
Integrating advanced science with digital engagement, the space functions as a virtual campus for L'Oréal. The company needed an innovative tool for specialized training of influencers, which would transmit rigorous pharmaceutical knowledge in an attractive and memorable way, encouraging interaction and participation in a virtual environment attractive to these digital profiles.
The virtual course transforms pharmaceutical training into an engaging and participatory experience. Influencers can interact with complex scientific content within a gamified environment, solving challenges and accessing detailed explanations from experts. The platform allows to consolidate knowledge in a fun and effective way, generating engagement and motivating active participation, while ensuring scientific rigor in all content.
Users/influencers navigate through the virtual space, completing interactive challenges and receiving immediate feedback, integrating science, gamification and experiential learning. Each interaction reinforces knowledge, fosters curiosity and allows the exploration of key pharma concepts in an immersive and entertaining way. A disruptive initiative in influencer marketing that improves communication between both parties. Always keeping in mind the main objective: to maintain scientific rigor when presenting L'Oréal's pharmaceutical products to the general public.
30
influencers participated in the first pharma edition
of virtual training
visualizations of all L'Oréal virtual academies
LOREM IPSUM
IMMERSIVE TRAINING
Reimagining quality training for the health sector, transforming technical content into enjoyable and interactive experiences that enhance the acquisition of knowledge through Extended Reality.