P&G MEDICAL EXPERIENCE

An immersive medical experience that transforms the continuing education of healthcare professionals into an interactive diagnostic and decision-making process.

CLIENT

P&G 

LOCATION

Virtual World 

Spain

PROJECT

Immersive virtual space with clinical simulations guided by an avatar, combining gamification, quizzes and visualization of pathologies for professional training in human medicine. 

BRIEF

The project consisted in the development of a gamified virtual space oriented to the continuous training of health professionals. Through clinical simulations of two specific cases, users can anticipate the diagnosis, observe the evolution of pathologies and practice decision making in a safe environment.  

P&G needed an innovative tool for professional medical training, capable of transferring complex clinical knowledge to an immersive, interactive and effective environment, facilitating experiential learning and improved diagnostic decision making.

RESULT

An immersive training experience that allows professionals to train clinical skills in a practical way. Through two different cases or simulations, users interact with an avatar that exposes symptoms and clinical scenarios, answer interactive quizzes and make decisions based on their medical judgment.

Based on the painDETECT questionnaire filled out by the patient in each case, the professional receiving the training has to make decisions on which procedure, diagnosis and treatment to follow, in an autonomous and guided manner. The virtual environment reinforces learning while maintaining high scientific rigor. 

Users go through the clinical process from start to finish, guided by an avatar that asks questions, presents symptoms and proposes key decisions. Through gamification mechanics and immediate feedback, the experience encourages active learning, clinical reflection and continuous improvement in an immersive and safe environment. 

2

Simulated clinical cases with exercises and explanations

+100

Trained medical professionals 

35%

more knowledge retention when making use of digital resources

LOREM IPSUM

IMMERSIVE TRAINING

Reimagining training de calidad for the health sectord, transformdor the contents of thedThe use of technical skills in enjoyable and interactive experiences that enhance learning.dquisition de knowledge through de the Realidad Extendida.

SECTOR