SANFER STAND
CLIENT
Sanfer Animal Health
LOCATION
Atlanta, USA.
PROJECT
Design, production and comprehensive management of the booth, creating a brand experience to attract professionals and enhance the engagement during the fair.
BRIEF
At international trade shows like IPPE in Atlanta, standing out among hundreds of exhibitors requires creating experiences capable of attracting and connecting with the professional audience. With this goal in mind, Sanfer trusted Imascono Health to design a booth that would transform its trade show presence into a memorable brand experience.
Sanfer needed a booth that would reflect its innovative positioning and attract a qualified audience during the fair. Imascono took on the integral management of the project, from creative conceptualization to production and turnkey assembly, also coordinating services such as customized merchandising, corporate catering, personnel management and support throughout the event.
The booth became an experiential space designed to enhance Sanfer's visibility, combining design, branding and promotional activations that favored interaction with attendees and generated networking and business opportunities.
The space was designed to invite visitors to interact with the brand in a professional and close environment. Activations and personalized corporate gifts increased engagement and reinforced brand recall beyond the event.
+30.000
IPPE attendees
Countries present at the fair
Years of experience in the sector
“In a competitive environment like IPPE, it's not enough to be there, you have to be remembered. This project turns a booth into a real opportunity for connection, business and positioning.”.
EXPERIENTIAL EVENTS
We transform healthcare events into immersive experiences, using cutting-edge technologies such as VR and AR. Seeking not only to capture the attention, but also to offer learning and direct participation of the attendees.