WEBINAR TAMPA
CLIENT
Church & Dwight
Arm & Hammer
LOCATION
Tampa, USA.
PROJECT
A rebroadcast in streaming that integrates multi-camera production, professional audiovisual infrastructure and digital platforms.
BRIEF
Church & Dwight, through Arm & Hammer, promoted the “Dry Cow Know-How” campaign with the objective of positioning itself as a reference in animal nutrition and dairy farming. With this proposal, the goal was to develop a live show with an innovative talk show format, designed to transform technical content into a dynamic, accessible and high-value experience.
The client requested the conceptualization and integral production of the event, including the coordination of five speakers, the creation of the conversational format, the technical management of the streaming, the multi-camera audiovisual production, the development of creative materials and all the associated logistics, from the recording studio to the on-site execution.
The result was a webinar broadcast from Tampa with a high-level production that combined visual storytelling, scenography and professional production. It managed to transfer specialized knowledge in a clear and attractive way, reinforcing the brand positioning and generating valuable content beyond the live broadcast.
The user experience was designed to be participatory and immersive, allowing attendees to interact in real time and access technical content explained in a close-up manner. At the same time, speakers were provided with a professional environment that facilitated natural interventions, resulting in an overall experience that transcends the traditional format and places the audience at the center of the event.
+100
Assistants
Directly
With live broadcast
“Transforming technical knowledge into memorable digital experiences is our commitment on every project.”
EXPERIENTIAL EVENTS
We transform healthcare events into immersive experiences, using cutting-edge technologies such as VR and AR. Seeking not only to capture the attention, but also to offer learning and direct participation of the attendees.